Use ICE In Case of Emergency
Since so many people own and travel with cellphones we thought this might be of interest.
One of the difficulties long faced by emergency services personnel is how to locate next of
kin for (or obtain other necessary information about) a victim who is unconscious, dead, or
otherwise unable to respond to questions. A small British program aimed at addressing this
need has caught on all over the world.
East Anglian Ambulance Services launched a national "In Case of Emergency ( ICE )"
campaign with the support of Falklands war hero Simon Weston and in association with
Vodafone's annual life savers award. This program advocates that people simply store the
word " I C E " in their mobile phone list, along with the name and contact information of the
person to be called "In Case of Emergency." In an emergency situation ambulance and
hospital staff will then be able to quickly find next of kin or other designated emergency
contact. For more than one contact name use ICE1, ICE2, ICE3, etc., to indicate the order
This program has picked up grassroots support from people everywhere. Hospitals, police,
and other emergency personnel in many countries are now advocating the use of this
program. Soon this will be as common as programming your own name into "If found call..."
on your cellphone.